You are reading that right.
A FUCKIN' Sale.
This is nothing to do with Okaasan and Me (that's a F%&#!+*~ Something else sometimes), but this is doing the rounds on Facebook at the moment in Japan and beyond - a shop in Osaka and their January sales slogan.
Gallerie by Spinns.......that's the shop. And this is their current slogan.
There is some explanation for this, maybe....although I still think this is someone in their copy writing department who is hoping for a new job in 2012.
The explanation seems to be that "fuku" in Japanese means "luck", and Japanese shops in January sell fukubukuro or Lucky Bags. Bags stuffed with unsold stuff, which they bag up together and sell cheaply and customers hope to get something good inside...along with lots of stuff they don't need at all.
So a Fuckin' - maybe Lucky fuku Money kin Sale??
(For Japanese readers: "Fuck" is just about the strongest swearword. Really shouldn't be used unless you know people very well. It's common in U.S. movies now of course, but really in polite, every day conversation you just DON'T use this....I use it to myself, to Yujiro when I am angry with him, to Okaasan secretly....).
Amazing....I think this will live as an Only in Japan story for years to come...like the old one about a Santa nailed to a cross in a department store...